More than a technical clothing brand, at Lurbel we represent a local production model that combines innovation, proximity, and excellence in every garment. Since our founding in 1992, we have maintained all of our production in Ontinyent, combining the region’s textile tradition with the strong family heritage of the three founding brothers.<\/p>\n\n\n\n
True to the slogan of our new campaign, “Made locally, ready to go far,” we focus on local materials and our own resources, ensuring complete control of the production process, from spinning to final production. Thanks to this philosophy, we have managed to compete globally without compromising our values \u200b\u200bof quality and proximity, an essence reflected in our new SS25 collection of technical products.<\/p>\n\n\n\n\n\n
We have proven that the combination of local production and high performance is possible. We design and manufacture each garment in our own facilities, using local raw materials and ensuring exhaustive monitoring at every stage of the process. This zero-mile approach not only strengthens the local economy but also ensures a responsible and sustainable production model within the technical textile sector.<\/p>\n\n\n\n
Our commitment to innovation has made us a leader in the development of advanced technical fabrics. Thanks to our proprietary technologies, we optimize breathability, durability, and thermal comfort, offering solutions tailored to the needs of athletes. We invest heavily in R&D to develop materials that make a difference in sports such as trail running, cycling, hiking, and skiing.<\/p>\n\n\n\n
With more than 30 years of experience in the technical textile sector, we continue to focus on Ontinyent, one of the regions with the longest textile tradition in Spain. As a family business, we have evolved by combining our knowledge of the manufacturing process with a constant commitment to innovation. This balance has allowed us to establish ourselves as a benchmark in high-performance equipment.<\/p>\n\n\n\n
New SS25 Collection<\/p>\n\n\n\n
Coinciding with the release of our new brand campaign, we are launching our Spring-Summer 2025 collection. This includes a refresh of our ultralight Loop utility belt, first launched in 2015, the Venus collection, our first collection designed exclusively for women, adapting to their specific anatomical needs, and our ultralight cap, designed to offer the perfect balance of lightness, breathability, and protection.
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Our new brand campaign reaffirms our production model coinciding with the launch of the SS25 collection.<\/p>\n","protected":false},"author":60,"featured_media":85445,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1156],"tags":[],"class_list":["post-85439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand"],"acf":[],"yoast_head":"\n