{"id":7669,"date":"2021-04-26T00:00:00","date_gmt":"2021-04-25T22:00:00","guid":{"rendered":"urn:uuid:62653735-3037-5432-a665-306362363137"},"modified":"2022-11-02T19:09:26","modified_gmt":"2022-11-02T18:09:26","slug":"lurbel-garantiza-que-su-lana-merino-se-obtiene-mediante-procedimientos-eticos","status":"publish","type":"post","link":"https:\/\/dev.lurbel.eu\/en\/noticias\/lurbel-garantiza-que-su-lana-merino-se-obtiene-mediante-procedimientos-eticos","title":{"rendered":"Lurbel garantiza que su lana merino se obtiene mediante procedimientos \u00e9ticos"},"content":{"rendered":"<p>La marca valenciana de prendas t&eacute;cnicas deportivas Lurbel tiene claro que la sostenibilidad debe ser uno de los ejes de las marcas que quieran liderar en innovaci&oacute;n. Como una extensi&oacute;n a este principio, Lurbel ha auditado a sus proveedores de lana merino con el fin de asegurarse que los procedimientos de obtenci&oacute;n de la lana no comprometen el bienestar animal.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"MsoNormal\"><span lang=\"ES-TRAD\">La marca tiene claro que su apuesta por ofrecer la m&aacute;xima calidad en los productos debe convivir con la &eacute;tica en toda la cadena de producci&oacute;n. En este proceso integral la marca tiene en cuenta par&aacute;metros tan diversos como las garant&iacute;as laborales del equipo que forma parte de la plantilla directa en su planta de fabricaci&oacute;n en Ontinyent, donde se fabrican todas sus prendas, su suministro energ&eacute;tico (entre un 20-25% de la energ&iacute;a se autoabastece por su planta fotovoltaica propia), y ahora tambi&eacute;n el tratamiento &eacute;tico de los animales que proporcionan la materia prima de la colecci&oacute;n de lana merino, presente tanto en la colecci&oacute;n de ropa primera capa como en la de calcetines.<\/span><\/p>\n<p class=\"MsoNormal\"><span lang=\"ES-TRAD\"><br \/><\/span><\/p>\n<p class=\"MsoNormal\"><strong><span>Sello Mulesing-free merino wool<\/span><\/strong><\/p>\n<p class=\"MsoNormal\"><strong><span><br \/><\/span><\/strong><\/p>\n<p class=\"MsoNormal\"><span lang=\"ES-TRAD\">La controversia en torno al bienestar de la oveja merina en el proceso de obtenci&oacute;n de la lana se debe a un agresivo y extendido procedimiento llamado <em>mulesing<\/em>.<\/span><\/p>\n<p class=\"MsoNormal\"><span lang=\"ES-TRAD\"><br \/><\/span><\/p>\n<p class=\"MsoNormal\"><span lang=\"ES-TRAD\">Dado que la oveja merina presenta m&uacute;ltiples pliegues de piel, es vulnerable a diferentes par&aacute;sitos como la mosca <em>l<span>ucilia cuprina. <\/span><\/em><span>Para evitar su proliferaci&oacute;n, los ganaderos mutilan parte de la piel que rodea el ano de los corderos al poco de nacer, por ser uno de los puntos m&aacute;s expuestos a ser caldo de cultivo de esta mosca.<\/span><\/span><\/p>\n<p class=\"MsoNormal\"><span lang=\"ES-TRAD\"><span><br \/><\/span><\/span><\/p>\n<p class=\"MsoNormal\"><span lang=\"ES-TRAD\">Esta mutilaci&oacute;n, que se realiza al vivo causando un gran dolor al animal, permite alisar esa zona de piel una vez se cicatriza evitando que esta mosca deposite sus larvas. Esta pr&aacute;ctica atroz est&aacute; ampliamente extendida en el sector y se sabe que miles de ovejas merino mueren al a&ntilde;o por <em>mulesing<\/em>.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La controversia en torno al bienestar de la oveja merina en el proceso de obtenci\u00f3n de la lana se debe a un agresivo y extendido procedimiento llamado mulesing.<\/p>\n","protected":false},"author":2,"featured_media":7671,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[115],"tags":[],"class_list":["post-7669","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-id"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lurbel garantiza que su lana merino se obtiene mediante procedimientos \u00e9ticos | Lurbel<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lurbel garantiza que su lana merino se obtiene mediante procedimientos \u00e9ticos | Lurbel\" \/>\n<meta property=\"og:description\" content=\"La controversia en torno al bienestar de la oveja merina en el proceso de obtenci\u00f3n de la lana se debe a un agresivo y extendido procedimiento llamado mulesing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dev.lurbel.eu\/en\/noticias\/lurbel-garantiza-que-su-lana-merino-se-obtiene-mediante-procedimientos-eticos\" \/>\n<meta property=\"og:site_name\" content=\"Lurbel\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-25T22:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-02T18:09:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.lurbel.eu\/wp-content\/uploads\/896g.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"588\" \/>\n\t<meta property=\"og:image:height\" content=\"401\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"lurbel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"lurbel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/dev.lurbel.eu\\\/en\\\/noticias\\\/lurbel-garantiza-que-su-lana-merino-se-obtiene-mediante-procedimientos-eticos#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dev.lurbel.eu\\\/en\\\/noticias\\\/lurbel-garantiza-que-su-lana-merino-se-obtiene-mediante-procedimientos-eticos\"},\"author\":{\"name\":\"lurbel\",\"@id\":\"https:\\\/\\\/dev.lurbel.eu\\\/en\\\/#\\\/schema\\\/person\\\/68c289bd5eff94956f1b5b7ac2efb1d4\"},\"headline\":\"Lurbel garantiza que su lana merino se obtiene mediante procedimientos \u00e9ticos\",\"datePublished\":\"2021-04-25T22:00:00+00:00\",\"dateModified\":\"2022-11-02T18:09:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dev.lurbel.eu\\\/en\\\/noticias\\\/lurbel-garantiza-que-su-lana-merino-se-obtiene-mediante-procedimientos-eticos\"},\"wordCount\":376,\"publisher\":{\"@id\":\"https:\\\/\\\/dev.lurbel.eu\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/dev.lurbel.eu\\\/en\\\/noticias\\\/lurbel-garantiza-que-su-lana-merino-se-obtiene-mediante-procedimientos-eticos#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/lurbel.eu\\\/wp-content\\\/uploads\\\/896g.jpg\",\"articleSection\":[\"I+D\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dev.lurbel.eu\\\/en\\\/noticias\\\/lurbel-garantiza-que-su-lana-merino-se-obtiene-mediante-procedimientos-eticos\",\"url\":\"https:\\\/\\\/dev.lurbel.eu\\\/en\\\/noticias\\\/lurbel-garantiza-que-su-lana-merino-se-obtiene-mediante-procedimientos-eticos\",\"name\":\"Lurbel garantiza que su lana merino se obtiene mediante procedimientos \u00e9ticos | Lurbel\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dev.lurbel.eu\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/dev.lurbel.eu\\\/en\\\/noticias\\\/lurbel-garantiza-que-su-lana-merino-se-obtiene-mediante-procedimientos-eticos#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/dev.lurbel.eu\\\/en\\\/noticias\\\/lurbel-garantiza-que-su-lana-merino-se-obtiene-mediante-procedimientos-eticos#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/lurbel.eu\\\/wp-content\\\/uploads\\\/896g.jpg\",\"datePublished\":\"2021-04-25T22:00:00+00:00\",\"dateModified\":\"2022-11-02T18:09:26+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/dev.lurbel.eu\\\/en\\\/noticias\\\/lurbel-garantiza-que-su-lana-merino-se-obtiene-mediante-procedimientos-eticos#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/dev.lurbel.eu\\\/en\\\/noticias\\\/lurbel-garantiza-que-su-lana-merino-se-obtiene-mediante-procedimientos-eticos\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/dev.lurbel.eu\\\/en\\\/noticias\\\/lurbel-garantiza-que-su-lana-merino-se-obtiene-mediante-procedimientos-eticos#primaryimage\",\"url\":\"https:\\\/\\\/lurbel.eu\\\/wp-content\\\/uploads\\\/896g.jpg\",\"contentUrl\":\"https:\\\/\\\/lurbel.eu\\\/wp-content\\\/uploads\\\/896g.jpg\",\"width\":588,\"height\":401,\"caption\":\"Lurbel garantiza que su lana merino se obtiene mediante procedimientos \u00e9ticos\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/dev.lurbel.eu\\\/en\\\/noticias\\\/lurbel-garantiza-que-su-lana-merino-se-obtiene-mediante-procedimientos-eticos#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"I+D\",\"item\":\"https:\\\/\\\/dev.lurbel.eu\\\/en\\\/secciones\\\/id-en\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Lurbel garantiza que su lana merino se obtiene mediante procedimientos \u00e9ticos\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/dev.lurbel.eu\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/dev.lurbel.eu\\\/en\\\/\",\"name\":\"Lurbel\",\"description\":\"Ropa deportiva y complementos\",\"publisher\":{\"@id\":\"https:\\\/\\\/dev.lurbel.eu\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/dev.lurbel.eu\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/dev.lurbel.eu\\\/en\\\/#organization\",\"name\":\"Lurbel\",\"url\":\"https:\\\/\\\/dev.lurbel.eu\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/dev.lurbel.eu\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/lurbel.eu\\\/uploads\\\/logo-lurbel.svg\",\"contentUrl\":\"https:\\\/\\\/lurbel.eu\\\/uploads\\\/logo-lurbel.svg\",\"width\":1,\"height\":1,\"caption\":\"Lurbel\"},\"image\":{\"@id\":\"https:\\\/\\\/dev.lurbel.eu\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/dev.lurbel.eu\\\/en\\\/#\\\/schema\\\/person\\\/68c289bd5eff94956f1b5b7ac2efb1d4\",\"name\":\"lurbel\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dc6607251717ce00e7d4b266764cf34694df3099e8f83b935f3e312a8a3649af?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dc6607251717ce00e7d4b266764cf34694df3099e8f83b935f3e312a8a3649af?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dc6607251717ce00e7d4b266764cf34694df3099e8f83b935f3e312a8a3649af?s=96&d=mm&r=g\",\"caption\":\"lurbel\"},\"url\":\"https:\\\/\\\/dev.lurbel.eu\\\/en\\\/noticias\\\/author\\\/lurbel\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Lurbel garantiza que su lana merino se obtiene mediante procedimientos \u00e9ticos | Lurbel","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_GB","og_type":"article","og_title":"Lurbel garantiza que su lana merino se obtiene mediante procedimientos \u00e9ticos | Lurbel","og_description":"La controversia en torno al bienestar de la oveja merina en el proceso de obtenci\u00f3n de la lana se debe a un agresivo y extendido procedimiento llamado mulesing.","og_url":"https:\/\/dev.lurbel.eu\/en\/noticias\/lurbel-garantiza-que-su-lana-merino-se-obtiene-mediante-procedimientos-eticos","og_site_name":"Lurbel","article_published_time":"2021-04-25T22:00:00+00:00","article_modified_time":"2022-11-02T18:09:26+00:00","og_image":[{"width":588,"height":401,"url":"https:\/\/static.lurbel.eu\/wp-content\/uploads\/896g.jpg","type":"image\/jpeg"}],"author":"lurbel","twitter_card":"summary_large_image","twitter_misc":{"Written by":"lurbel","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/dev.lurbel.eu\/en\/noticias\/lurbel-garantiza-que-su-lana-merino-se-obtiene-mediante-procedimientos-eticos#article","isPartOf":{"@id":"https:\/\/dev.lurbel.eu\/en\/noticias\/lurbel-garantiza-que-su-lana-merino-se-obtiene-mediante-procedimientos-eticos"},"author":{"name":"lurbel","@id":"https:\/\/dev.lurbel.eu\/en\/#\/schema\/person\/68c289bd5eff94956f1b5b7ac2efb1d4"},"headline":"Lurbel garantiza que su lana merino se obtiene mediante procedimientos \u00e9ticos","datePublished":"2021-04-25T22:00:00+00:00","dateModified":"2022-11-02T18:09:26+00:00","mainEntityOfPage":{"@id":"https:\/\/dev.lurbel.eu\/en\/noticias\/lurbel-garantiza-que-su-lana-merino-se-obtiene-mediante-procedimientos-eticos"},"wordCount":376,"publisher":{"@id":"https:\/\/dev.lurbel.eu\/en\/#organization"},"image":{"@id":"https:\/\/dev.lurbel.eu\/en\/noticias\/lurbel-garantiza-que-su-lana-merino-se-obtiene-mediante-procedimientos-eticos#primaryimage"},"thumbnailUrl":"https:\/\/lurbel.eu\/wp-content\/uploads\/896g.jpg","articleSection":["I+D"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/dev.lurbel.eu\/en\/noticias\/lurbel-garantiza-que-su-lana-merino-se-obtiene-mediante-procedimientos-eticos","url":"https:\/\/dev.lurbel.eu\/en\/noticias\/lurbel-garantiza-que-su-lana-merino-se-obtiene-mediante-procedimientos-eticos","name":"Lurbel garantiza que su lana merino se obtiene mediante procedimientos \u00e9ticos | Lurbel","isPartOf":{"@id":"https:\/\/dev.lurbel.eu\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dev.lurbel.eu\/en\/noticias\/lurbel-garantiza-que-su-lana-merino-se-obtiene-mediante-procedimientos-eticos#primaryimage"},"image":{"@id":"https:\/\/dev.lurbel.eu\/en\/noticias\/lurbel-garantiza-que-su-lana-merino-se-obtiene-mediante-procedimientos-eticos#primaryimage"},"thumbnailUrl":"https:\/\/lurbel.eu\/wp-content\/uploads\/896g.jpg","datePublished":"2021-04-25T22:00:00+00:00","dateModified":"2022-11-02T18:09:26+00:00","breadcrumb":{"@id":"https:\/\/dev.lurbel.eu\/en\/noticias\/lurbel-garantiza-que-su-lana-merino-se-obtiene-mediante-procedimientos-eticos#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dev.lurbel.eu\/en\/noticias\/lurbel-garantiza-que-su-lana-merino-se-obtiene-mediante-procedimientos-eticos"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/dev.lurbel.eu\/en\/noticias\/lurbel-garantiza-que-su-lana-merino-se-obtiene-mediante-procedimientos-eticos#primaryimage","url":"https:\/\/lurbel.eu\/wp-content\/uploads\/896g.jpg","contentUrl":"https:\/\/lurbel.eu\/wp-content\/uploads\/896g.jpg","width":588,"height":401,"caption":"Lurbel garantiza que su lana merino se obtiene mediante procedimientos \u00e9ticos"},{"@type":"BreadcrumbList","@id":"https:\/\/dev.lurbel.eu\/en\/noticias\/lurbel-garantiza-que-su-lana-merino-se-obtiene-mediante-procedimientos-eticos#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"I+D","item":"https:\/\/dev.lurbel.eu\/en\/secciones\/id-en"},{"@type":"ListItem","position":2,"name":"Lurbel garantiza que su lana merino se obtiene mediante procedimientos \u00e9ticos"}]},{"@type":"WebSite","@id":"https:\/\/dev.lurbel.eu\/en\/#website","url":"https:\/\/dev.lurbel.eu\/en\/","name":"Lurbel","description":"Ropa deportiva y complementos","publisher":{"@id":"https:\/\/dev.lurbel.eu\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dev.lurbel.eu\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/dev.lurbel.eu\/en\/#organization","name":"Lurbel","url":"https:\/\/dev.lurbel.eu\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/dev.lurbel.eu\/en\/#\/schema\/logo\/image\/","url":"https:\/\/lurbel.eu\/uploads\/logo-lurbel.svg","contentUrl":"https:\/\/lurbel.eu\/uploads\/logo-lurbel.svg","width":1,"height":1,"caption":"Lurbel"},"image":{"@id":"https:\/\/dev.lurbel.eu\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/dev.lurbel.eu\/en\/#\/schema\/person\/68c289bd5eff94956f1b5b7ac2efb1d4","name":"lurbel","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/dc6607251717ce00e7d4b266764cf34694df3099e8f83b935f3e312a8a3649af?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/dc6607251717ce00e7d4b266764cf34694df3099e8f83b935f3e312a8a3649af?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dc6607251717ce00e7d4b266764cf34694df3099e8f83b935f3e312a8a3649af?s=96&d=mm&r=g","caption":"lurbel"},"url":"https:\/\/dev.lurbel.eu\/en\/noticias\/author\/lurbel"}]}},"_links":{"self":[{"href":"https:\/\/dev.lurbel.eu\/en\/wp-json\/wp\/v2\/posts\/7669","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.lurbel.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.lurbel.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.lurbel.eu\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.lurbel.eu\/en\/wp-json\/wp\/v2\/comments?post=7669"}],"version-history":[{"count":0,"href":"https:\/\/dev.lurbel.eu\/en\/wp-json\/wp\/v2\/posts\/7669\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.lurbel.eu\/en\/wp-json\/wp\/v2\/media\/7671"}],"wp:attachment":[{"href":"https:\/\/dev.lurbel.eu\/en\/wp-json\/wp\/v2\/media?parent=7669"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.lurbel.eu\/en\/wp-json\/wp\/v2\/categories?post=7669"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.lurbel.eu\/en\/wp-json\/wp\/v2\/tags?post=7669"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}