{"id":7398,"date":"2019-06-12T00:00:00","date_gmt":"2019-06-11T22:00:00","guid":{"rendered":"urn:uuid:63613234-3839-5263-b337-343166363132"},"modified":"2022-11-02T19:08:30","modified_gmt":"2022-11-02T18:08:30","slug":"lurbel-presenta-dos-nuevas-tecnologias-textiles-nuevos-productos-y-packaging-en-su-convencion-comercial-anual","status":"publish","type":"post","link":"https:\/\/dev.lurbel.eu\/en\/noticias\/lurbel-presenta-dos-nuevas-tecnologias-textiles-nuevos-productos-y-packaging-en-su-convencion-comercial-anual","title":{"rendered":"Lurbel presenta dos nuevas tecnolog\u00edas textiles, nuevos productos y packaging en su convenci\u00f3n comercial anual"},"content":{"rendered":"

Lurbel acaba de celebrar su convención de ventas anual en la que ha presentado importantes novedades. Algunas de ellas ya verán la luz a partir de la colección AW2019 pero la mayoría de ellas lo hará de cara a 2020.<\/p>\n

Dos tecnologías textiles<\/strong><\/p>\n

La firma prepara el lanzamiento de dos nuevas tecnologías textiles. Una de ellas aplicará en la línea de calcetines y la otra, en la colección de ropa interior y exterior. Con este empuje, la marca vuelve a demostrar que la innovación en productos y tecnologías textiles es una prioridad.<\/p>\n

Más diseño<\/strong><\/p>\n

La marca sigue llevando el diseño de la mano de la tecnología y continuará ofreciendo patronajes específicos de mujer y hombre en las nuevas líneas que presentó ante su red comercial nacional. <\/p>\n

Envases más sostenibles<\/strong><\/p>\n

Finalmente, la marca mostró los primeros prototipos del nuevo packaging que llevará la ropa interior y las primeras capas. Se trata de un nuevo estuche que a la vez que amplía la superfície para explicar al detalle la tecnología, estará desarrollado un cartón reciclado con sello FSC  (<\/span>Forest Stewardship Council<\/span>) <\/span>y PEFC procedente de montes gestionados sosteniblemente, de manera que se contribuye a combatir la tala ilegal y están comprometidos con unos Estándares Internacionales que contemplan aspectos ambientales, sociales y económicos y que definen los niveles mínimos de buena gestión para los bosques de todo el mundo. <\/span><\/p>\n

El equipo crece<\/strong><\/p>\n

La cita congregó a los agentes de ventas de España y Portugal y a la vez sirvió para introducir en el equipo y en las dinámicas del día a día de las instalaciones centrales de Lurbel en Ontinyent-Valencia a una nueva incorporación para el equipo de ventas del sur de Europa. <\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

La marca espa\u00f1ola sigue apostando por la innovaci\u00f3n textil aplicada al sector deportivo<\/p>\n","protected":false},"author":2,"featured_media":7399,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-international"],"acf":[],"yoast_head":"\nLurbel presenta dos nuevas tecnolog\u00edas textiles, nuevos productos y packaging en su convenci\u00f3n comercial anual | Lurbel<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lurbel presenta dos nuevas tecnolog\u00edas textiles, nuevos productos y packaging en su convenci\u00f3n 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