{"id":7312,"date":"2018-11-26T00:00:00","date_gmt":"2018-11-25T23:00:00","guid":{"rendered":"urn:uuid:37306166-3637-5162-b666-613033633532"},"modified":"2022-11-02T19:07:58","modified_gmt":"2022-11-02T18:07:58","slug":"lurbel-nombrada-pyme-innovadora-por-el-ministerio-de-economia","status":"publish","type":"post","link":"https:\/\/dev.lurbel.eu\/en\/noticias\/lurbel-nombrada-pyme-innovadora-por-el-ministerio-de-economia","title":{"rendered":"Lurbel, nombrada PYME innovadora por el Ministerio de Econom\u00eda"},"content":{"rendered":"<p>La marca de prendas t&eacute;cnicas deportivas Lurbel ha recibido el sello de <em>PYME Innovadora <\/em>que otorga el Ministerio de Econom&iacute;a, Industria y Competitividad.<\/p>\n<p class=\"MsoNormal\"><span lang=\"ES-TRAD\"><br \/><\/span><\/p>\n<p class=\"MsoNormal\"><strong><span lang=\"ES-TRAD\">PYME innovadora<\/span><\/strong><\/p>\n<p class=\"MsoNormal\"><strong><span lang=\"ES-TRAD\"><br \/><\/span><\/strong><\/p>\n<p class=\"MsoNormal\"><span lang=\"ES-TRAD\">Este sello es un reconocimiento p&uacute;blico al compromiso de la marca por la innovaci&oacute;n y la investigaci&oacute;n, tanto en el desarrollo de nuevos productos como en las tecnolog&iacute;as textiles que incorpora. Para hacer realidad este compromiso, las instalaciones de la marca en Ontinyent, (Valencia), son un laboratorio textil de nuevas prendas deportivas, que cuenta con maquinaria textil de &uacute;ltima generaci&oacute;n y un equipo humano con 25 a&ntilde;os de experiencia en el sector.<\/span><\/p>\n<p class=\"MsoNormal\"><span lang=\"ES-TRAD\"><br \/><\/span><\/p>\n<p class=\"MsoNormal\"><strong><span lang=\"ES-TRAD\">Una PYME entre multinacionales<\/span><\/strong><\/p>\n<p class=\"MsoNormal\"><strong><span lang=\"ES-TRAD\"><br \/><\/span><\/strong><\/p>\n<p class=\"MsoNormal\"><span lang=\"ES-TRAD\">Los hermanos Lurbe, al frente de la empresa desde sus or&iacute;genes en 1992, valoran muy positivamente lo que representa este sello para la marca, que a trav&eacute;s de la innovaci&oacute;n se est&aacute; consolidando en un segmento tan marquista como el de las prendas deportivas t&eacute;cnicas, en el que destacan las grandes multinacionales. <span>&nbsp;<\/span><\/span><\/p>\n<p class=\"MsoNormal\"><span lang=\"ES-TRAD\"><span><br \/><\/span><\/span><\/p>\n<p class=\"MsoNormal\"><strong><em><span lang=\"ES-TRAD\">Made in Spain<\/span><\/em><\/strong><\/p>\n<p class=\"MsoNormal\"><strong><em><span lang=\"ES-TRAD\"><br \/><\/span><\/em><\/strong><\/p>\n<p class=\"MsoNormal\"><span lang=\"ES-TRAD\">El <em>made in Spain<\/em> es una de las se&ntilde;as de identidad de la marca, que fabrica de forma interna el 100% de sus prendas deportivas en sus instalaciones en Ontinyent (Valencia), generando empleo directo a 40 personas.<\/span><\/p>\n<p class=\"MsoNormal\"><span lang=\"ES-TRAD\"><br \/><\/span><\/p>\n<p class=\"MsoNormal\"><span lang=\"ES-TRAD\">En cuanto a las ventas, las exportaciones suponen actualmente m&aacute;s de la mitad de su facturaci&oacute;n total y est&aacute; presente en pa&iacute;ses como Portugal, Andorra, Francia, Alemania, Reino Unido, Suiza, Italia, Hong Kong, Per&uacute; y Chile. En Espa&ntilde;a la marca est&aacute; implantada en cerca de<\/span><span lang=\"ES-TRAD\"> 700<span> <\/span><span>puntos de venta. <\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El made in Spain es una de las se\u00f1as de identidad de la marca, que fabrica de forma interna el 100% de sus prendas deportivas<\/p>\n","protected":false},"author":2,"featured_media":7314,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-international"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lurbel, nombrada PYME innovadora por el Ministerio de Econom\u00eda | Lurbel<\/title>\n<meta name=\"robots\" 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