{"id":15753,"date":"2023-09-07T09:08:27","date_gmt":"2023-09-07T07:08:27","guid":{"rendered":"urn:uuid:62323636-6266-5061-b135-336439666562"},"modified":"2023-09-07T14:31:47","modified_gmt":"2023-09-07T12:31:47","slug":"lurbel-presente-en-canfranc-canfranc","status":"publish","type":"post","link":"https:\/\/dev.lurbel.eu\/en\/noticias\/lurbel-presente-en-canfranc-canfranc","title":{"rendered":"Lurbel estar\u00e1 presente este fin de semana en Canfranc-Canfranc"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/canfranccanfranc.com\/\">Canfranc-Canfranc<\/a>&nbsp;es un cl\u00e1sico en el calendario de cualquier corredor o corredora de monta\u00f1a que quiera sumar a su palmar\u00e9s una de las mejores experiencias deportivas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No es casualidad que este evento deportivo se haya convertido en un referente a nivel mundial, ya que lleva a sus espaldas 16 ediciones, entre las que ha recibido varios reconocimientos por parte de instituciones deportivas como la RFEA, que proclam\u00f3 a Canfranc-Canfranc \u201cMejor Carrera de Monta\u00f1a 2021\u201d y escogida como sede de la Copa del Mundo WMRA en 2021, 2022 y 2023, edici\u00f3n que albergar\u00e1 dos de las modalidades de Copa: la Uphill y la Classic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El evento, que dar\u00e1 comienzo esta misma tarde con la entrega de dorsales y charlas t\u00e9cnicas de las ultras, congregar\u00e1 cerca de 1.400 atletas venidos de todo el territorio nacional e internacional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Prenda exclusiva Lurbel para los participantes a la Ultra 100K<\/strong>&nbsp;<strong>y 70K<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La firma valenciana, ha querido ir con todo a esta gran edici\u00f3n con una apuesta en primicia de personalizar un calcet\u00edn con&nbsp;<a href=\"https:\/\/dev.lurbel.eu\/tecnologia-bmax\">tecnolog\u00eda propia Bmax<\/a>, ofreciendo a los corredores de la Ultra 100K y 70K la oportunidad de testar en su propia piel los beneficios de su tecnolog\u00eda Bmax.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los inscritos e inscritas en las distancias ultras, encontrar\u00e1n en la bolsa del corredor el ic\u00f3nico <a href=\"https:\/\/dev.lurbel.eu\/producto\/track-four\">calcet\u00edn Lurbel Track<\/a> personalizado exclusivamente para la Canfranc-Canfranc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este modelo de calcet\u00edn est\u00e1 dise\u00f1ado espec\u00edficamente por la firma valenciana para entrenamientos o carreras de larga distancia, ya que cuenta con refuerzos en las zonas de mayor fricci\u00f3n con el calzado y m\u00e1s sensibles a sufrir alguna lesi\u00f3n en la piel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pero su punto diferenciador radica en la tecnolog\u00eda Bmax Tetra, hasta ahora denominada Bmax Cool.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta tecnolog\u00eda propia de Lurbel es una combinaci\u00f3n de tejidos \u00fanica en el mundo. Act\u00faa como un escudo protector contra los elementos externos que desestabilizan la piel y contra aquellos factores que causan las temidas ampollas y\/o rozaduras, como el sobrecalentamiento y la humedad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En t\u00e9rminos de andar por casa, el calcet\u00edn en contacto con la piel, act\u00faa como una esponja que absorbe el exceso de humedad, manteniendo el pie seco, junto con una capa con potentes propiedades protectoras y regenerativas que, en caso de sufrir peque\u00f1as lesiones en la piel, act\u00faan de inmediato evitando que llegue a producirse una ampolla o una lesi\u00f3n m\u00e1s grave.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para los que han llevado alguna vez un calcet\u00edn Lurbel en sus pies, sabe de lo que estamos hablando\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin duda, tanto la&nbsp;<a href=\"https:\/\/canfranccanfranc.com\/documentos\/programa.2023.pdf\">programaci\u00f3n ofrecida por la organizaci\u00f3n<\/a>&nbsp;de la Canfranc-Canfranc como la colaboraci\u00f3n de Lurbel en el evento, ofrecer\u00e1 a todos y todas las participantes y acompa\u00f1antes, un fin de semana de ensue\u00f1o.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marca valenciana de prendas t\u00e9cnicas deportivas, como colaboradora del evento, estar\u00e1 presente con una carpa de exposici\u00f3n de producto, as\u00ed como en la bolsa del corredor, en la que se incluye una prenda exclusiva de la firma para los participantes a la Ultra 100K y 70K<\/p>\n","protected":false},"author":60,"featured_media":15749,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-15753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos-deportivos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO 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